Director of Digital Product

At Weezie, we make towels and robes worth celebrating — and we’re on a mission to bring delight to life’s everyday moments. As a rapidly growing luxury home brand, we’re building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name.

We’re looking for a Director of Digital Product to bring Weezie’s digital experience to life by owning both our long-term digital product strategy and roadmap and the go-to-market execution that powers product launches, promotions, and seasonal campaigns. This role is ideal for someone who loves balancing big-picture thinking with high-velocity execution and who thrives in a highly cross-functional, entrepreneurial environment.

Reporting to our E-Commerce & Growth leader, you will partner closely with Marketing and Merchandising to ensure every campaign, launch, and product story translates into a seamless, high-converting customer journey across our Shopify Plus site. This role will manage two direct reports and collaborate with a full-service agency partner supporting both design and development.

What You'll Do

Digital Product Strategy & Roadmap (50%)

• Own Weezie’s digital product vision and long-term roadmap, prioritizing the highest-impact initiatives across the customer journey
• Lead discovery and strategy for key customer touchpoints including collection pages, landing pages, filtering, search, checkout, post-purchase, and upsell
• Translate business goals into clear product requirements, including feature documentation, user stories, specifications, and acceptance criteria
• Own the 2027 website relaunch — a full rebuild from scratch with an entirely new code base — including strategic direction, cross-functional alignment, timeline management, and launch readiness
• Identify opportunities to improve site performance and customer experience through CRO initiatives, A/B testing, and UX enhancements, and build the testing roadmap in partnership with leadership
• Oversee Weezie’s eCommerce tech stack and app ecosystem (site merchandising tools, shipping/script platforms, registry, etc.), evaluating tools and identifying opportunities to drive efficiency and ROI
• Partner with our external agency to ensure development work is delivered on time, scoped appropriately, and aligned with business priorities

GTM, Merchandising & Site Execution (40%)

• Own digital go-to-market strategy and execution for product launches, seasonal campaigns, and promotions — ensuring launches are cohesive, on-brand, and conversion-focused
• Define and execute Weezie’s site merchandising strategy across key surfaces including homepage, PLPs, PDPs, and landing pages
• Ensure merchandising reflects the brand story and product “why,” while aligning to inventory realities and business priorities
• Lead all promotional execution including site setup, QA, validation, and go-live, ensuring a seamless customer experience during high-traffic moments
• Provide weekly and monthly reporting on site performance, including merchandising performance across collections, PLPs, and PDPs, and translate insights into actionable improvements

Team & Cross-Functional Leadership (10%)

• Manage and develop two direct reports, providing clarity, accountability, mentorship, and growth opportunities
• Serve as the cross-functional owner of the site experience, building strong relationships and alignment across Marketing, Merchandising, Operations, and Customer Experience leaders 
• Drive operational excellence by establishing repeatable processes for launches, promotions, and site updates

KPIs

• Revenue per Session
• Engagement (Clicks)
• Add to Cart Rate
• Conversion Rate per page type : Collection/PLP, PDP, Blog, HP
• Units per Transaction 

Who You Are

• 7-10 years of experience in digital product, eCommerce, or merchandising
• At least 1 year of people management and agency management experience
• Shopify Plus experience is a plus
• A detail-oriented executor who thrives on managing complexity and competing priorities
• Data driven and analytical mindset
• A positive, team player who excels at collaboration, communication, and stakeholder management
• Curious, innovative, and growth-minded - always looking for ways to improve, contribute new ideas, and expand your impact

What You Can Expect

• Hybrid work environment: You will work from our Westside Provisions District corporate office Tuesday to Thursday, and will have periodic visits to our fulfillment center in Austell
• A team that works hard but knows how to #enjoythestay
• Unlimited PTO plus remote work during July 4th week and an office closure the week after Christmas
• Summer Fridays with a 1 pm close during the summer
• Anniversary gifts, including a $3,000 travel credit after 3 years of service and a 5-week paid sabbatical after 5 years of service
• Medical, Dental, and Vision insurance
• 401(k) plan
• Generous Weezie product gift and discount for yourself, friends, and family
• Paid Parental Leave

Weezie is an Equal Opportunity Employer that participates in E-Verify. Offers of employment are conditioned upon successfully passing a background screening.